Yingli
Green Energy announces global sponsorship of 2010 FIFA World Cup
The first renewable energy company in history to
sponsor the FIFA World Cup
Yingli Green Energy Holding Company, which holds
the brand Yingli Solar, is a leading solar energy company and one of the
world's largest vertically integrated photovoltaic manufacturers. In a
statement released jointly with world football's governing body FIFA, the
company today announced that it had become the first renewable energy company
to sponsor the FIFA World Cup. Yingli Green Energy is also the first Chinese
company to seal a global sponsorship deal with FIFA.
By joining the list of prestigious FIFA World Cup sponsors, Yingli Green
Energy is answering FIFA's call to make the world's most popular sport not only
a celebration of the game but also a sign of respect for the planet that we
inhabit.
The announcement was made at the Yingli 2010 FIFA World Cup
sponsorship-signing ceremony and press conference hosted in Beijing, with video
messages from FIFA headquarters in Zurich. By establishing this alliance with
FIFA, Yingli Green Energy is aiming to further its strategic marketing
initiatives worldwide in conjunction with the FIFA World Cup.
FIFA President Joseph S. Blatter congratulated Yingli Green Energy from Zurich
and indicated that FIFA had selected Yingli Green Energy to become one of its
international sponsors because of Yingli's track record of success in the field
of renewable energy and the company's clear commitment to the environment.
Yingli Green Energy's
sponsorship agreement for the 2010 FIFA World Cup gives the company global
marketing rights, including certain ticket, perimeter-board advertising and
media rights as well as the right to showcase its solar products at the fan
zones in the FIFA World Cup stadiums. Additionally, the agreement gives Yingli
the right to place its company logo next to the FIFA World Cup Official Emblem
and advertise or promote its products and services at each step of the
distribution process. Yingli will have access to extensive on-site
opportunities at FIFA World Cup stadiums for marketing and promotion purposes