New ‘green’ 2010 World Cup Sponsor

Yingli Green Energy announces global sponsorship of 2010 FIFA World Cup

The first renewable energy company in history to sponsor the FIFA World Cup

Yingli Green Energy Holding Company, which holds the brand Yingli Solar, is a leading solar energy company and one of the world's largest vertically integrated photovoltaic manufacturers. In a statement released jointly with world football's governing body FIFA, the company today announced that it had become the first renewable energy company to sponsor the FIFA World Cup. Yingli Green Energy is also the first Chinese company to seal a global sponsorship deal with FIFA.

By joining the list of prestigious FIFA World Cup sponsors, Yingli Green Energy is answering FIFA's call to make the world's most popular sport not only a celebration of the game but also a sign of respect for the planet that we inhabit.

The announcement was made at the Yingli 2010 FIFA World Cup sponsorship-signing ceremony and press conference hosted in Beijing, with video messages from FIFA headquarters in Zurich. By establishing this alliance with FIFA, Yingli Green Energy is aiming to further its strategic marketing initiatives worldwide in conjunction with the FIFA World Cup.

FIFA President Joseph S. Blatter congratulated Yingli Green Energy from Zurich and indicated that FIFA had selected Yingli Green Energy to become one of its international sponsors because of Yingli's track record of success in the field of renewable energy and the company's clear commitment to the environment.

Yingli Green Energy's sponsorship agreement for the 2010 FIFA World Cup gives the company global marketing rights, including certain ticket, perimeter-board advertising and media rights as well as the right to showcase its solar products at the fan zones in the FIFA World Cup stadiums. Additionally, the agreement gives Yingli the right to place its company logo next to the FIFA World Cup Official Emblem and advertise or promote its products and services at each step of the distribution process. Yingli will have access to extensive on-site opportunities at FIFA World Cup stadiums for marketing and promotion purposes

 


Posted 3 Feb 2010
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