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Messi and Villa launch lightest ever football boot

Today, football superstars Leo Messi and David Villa proudly presented the F50 adiZero; Adidas' lightest ever football boot, during a speed themed event at the Circuit de Catalunya in Barcelona. The revolutionary new boot weighs an astonishing 165...

Published 11 May 2010 22:52 by Shine2010

Filed under: 2010 World Cup, football, Adidas, Boot, AdiZero, Lightest, F50
British tabloid claims earthquake risk to 2010 FIFA World Cup

By Stuart Alderson-Smith Never shy of sensationalism and causing panic, one of Britain's tabloids has now published an article warning that we in South Africa are pretty much guaranteed an earthquake during the 2010 FIFA World Cup. Tabloids having...

Published 13 Apr 2010 12:50 by Shine2010

Filed under: FIFA, 2010 World Cup, South Africa, football, Earthquake
PUMA commissions well-known artist for their 2010 World Cup campaign

By Stuart Alderson-Smith Sports clothing manufacturer PUMA has commissioned one of the most sought-after contemporary artists, Kehinde Wiley, to create four original works of art - inspired by three of soccer's most influential players. This is part...

Published 26 Jan 2010 14:31 by Shine2010

Filed under: 2010 World Cup, soccer, football, African, art, PUMA
Bafana Bafana 2010 World Cup Football Jersey launched

Adidas today launched the Bafana Bafana team's home jersey which they will wear during the 2010 FIFA World Cup in South Africa . The jersey will be worn for the first time when Bafana Bafana plays Japan at the Nelson Mandela Bay Stadium in Port Elizabeth...

Published 11 Nov 2009 12:08 by Shine2010

Filed under: FIFA, 2010 World Cup, South Africa, soccer, Bafana Bafana, football, SAFA, Jersey, Official, Shirt, Team
It’s about the Game

By Kojo Baffoe They don’t call it ‘the beautiful game’ for nothing. For some reason, intangible to many, there is something amazingly poetic about 22 men, on a football field, making a ball do things that go beyond the magical. It is...

Published 11 Oct 2009 14:24 by Shine2010

Filed under: 2010 World Cup, South Africa, soccer, Bafana Bafana, 2010 FIFA world Cup, football, Soccer City It’s about the Game, the beautiful game
Time for whites to contribute to soccer’s cultural mix

Editorial by Michael Williams The role of whites in South African soccer is again in the news, with Tokyo Sexwale saying that he would like to see more whites attending the World Cup than attended the Confederations Cup. Late last year Essop Pahad said...

Published 6 Jul 2009 17:16 by Shine2010

Filed under: 2010 World Cup, Confederations Cup, soccer, football, culture, Tokyo Sexwale, Essop Pahad, contribute, Whites
2010 accommodation not in short supply

Shine 2010 met with Kesavan Naicker, ACSA project manager, who shed light on the various construction developments at the airport. Kesavan took us through the new central terminal building which connects the international and domestic sections of the...

Published 9 Dec 2008 9:17 by Shine2010

Filed under: 2010 World Cup, 2010, South Africa, soccer, football, Africa, FIFA world cup, South African, OR Tambo, South African Transportation., South Africa infrastructure, transportation, ORTIA, Oliver Tambo International Airport, World Cup South Africa, Johannesburg International Airport
What we talk about when we talk about the World Cup

Following the 2006 World Cup held in Germany it was revealed in an investigation by The Independent that the much quoted factoid about one billion people watching the World Cup final was, indeed, a myth. This resulted in some embarrassment for FIFA and...

Published 19 Nov 2008 16:56 by Shine2010

Filed under: FIFA, 2010 World Cup, 2010, World Cup, South Africa, soccer, football, Africa, 2010 Soccer World Cup, 2006 World Cup, 2010 World Cup South Africa., TV coverage, india soccer league
First BRT station launched in Joburg

The Executive Mayor of Johannesburg, Councillor Amos Masondo, yesterday opened the Rea Vaya Bus Rapid Transit (BRT) prototype station at Joubert Park. Masondo said that the station was the first visible milestone in the BRT system, which would ‘revolutionise’...

Published 5 Nov 2008 13:44 by Shine2010

Filed under: 2010 World Cup, 2010, BRT, Johannesburg, soccer, transport, football, FIFA world cup, South Africa transport, bus rapid transit, South Africa 2010, Rea Vaya station, Joburg, transportation., BRT station launch, Rea Vaya launch
Durban's Moses Mabhida stadium 65% complete

Moses Mabhida stadium in Durban is on track to meet its October 2009 completion deadline. This is according to Julie-May Ellingson, head of Durban’s Strategic Projects Unit and 2010 Programme, who said that Sepp Blatter felt comfortable enough with...

Published 20 Oct 2008 13:22 by Shine2010

Filed under: 2010 World Cup, South Africa, soccer, South African Tourism, football, 2010 stadium update, FIFA world cup, soccer world cup, Durban stadium update
All South Africans have a role to play in selling 2010

During a recent visit to Cape Town FIFA director of communications and public affairs Hans Klaus reminded us of the prominence of Afro-pessimism in the media. Klaus was quoted in the Mail and Guardian as saying: "There is no doubt the media, particularly...

Published 14 Oct 2008 9:00 by Shine2010

Filed under: 2010 World Cup, World Cup, soccer, football, Tourism, South African, World Cup South Africa, soccer world cup, 2010 south africa, Local Hospitality, 2010 world cup soccer, Klaus, traveller, blog FIFA world cup, Hans
Using football to change the world

During the final week of the 2010 FIFA World Cup™, a very different group of 32 teams from across the globe will converge on Alexandra in Johannesburg for a unique festival of football. The Football for Hope Festival 2010 will showcase and promote...

Published 21 Jul 2008 12:05 by Shine2010

Filed under: 2010 World Cup, 2010, soccer, football, festival, Football for Hope, Alexandra, Street football