2010 Good News

By Stuart Alderson-Smith Much has been written about the legacy left behind in South Africa after the 2010 FIFA World Cup, both here on Shine 2010 and in the media at-large. One thing was been certain since we saw the President of FIFA, Sepp Blatter,...

Published 20 Jul 2010

Today, the Adidas Jo'bulani, the ball used during the 2010 FIFA World Cup final between The Netherlands and Spain became one of the world's most expensive pieces of football memorabilia when it sold for £48,200. The ball, which was produced...

Published 19 Jul 2010

By Stuart Alderson-Smith With the 2010 FIFA World Cup done and dusted it's time for South Africa to look for the next big thing. And what could be bigger the hosting the 2020 Olympic Games in our very own country? Let us remember that this country...

Published 14 Jul 2010

Brand South Africa is to keep the momentum of solidarity and national pride built up in the country during the 2010 FIFA World Cup by morphing its highly successful Football Fridays campaign into a new Fly the Flag Fridays initiative. The campaign, which...

Published 14 Jul 2010

The successful hosting of the 2010 FIFA World Cup has already had a positive effect on South Africa's future tourism figures with many guests planning to return before the end of the year. Pepper Club Luxury Hotel & Spa in Cape Town, which ran...

Published 13 Jul 2010

By Stuart Alderson-Smith With the 2010 FIFA World Cup trophy on its way to Spain for a well-deserved celebration FIFA held its wrap-up press conference in Johannesburg. FIFA President, Sepp Blatter, was full of praise for South Africa's hosting of...

Published 12 Jul 2010

A late goal by Andres Inestia ensured the first ever World Cup victory for Spain as the La Roja battled it out with the Netherlands in the final of South Africa's first ever FIFA World Cup on Sunday night. It took an extra 15 minutes for the more...

Published 12 Jul 2010

By Stuart Alderson-Smith The 2010 FIFA World Cup draws to a close this weekend with what is sure to be a magnificent match between The Netherlands and Spain on Sunday 11 July. It's a safe bet that the country is going to come to a grinding halt for...

Published 9 Jul 2010

Today Adidas unveiled the giant Bafana Bafana jersey which bears signatures and messages of support from hundreds of thousands Bafana Bafana fans. The giant jersey -which is 60 metres by 48 metres big was unveiled at the Cape Town Stadium to mark the...

Published 9 Jul 2010

From the second it starts until its final dramatic moments, each FIFA World Cup takes on its own specific identity, a unique image that is projected around the world. This evening at the Sandton Convention Centre in Johannesburg, the Official Emblem for...

Published 8 Jul 2010