Today marks the very last blog post for the Shine 2010 project. As I write this, I think back on the awesome, diverse, enthusiastic, dedicated and positive South Africans who we have had the privilege of meeting through the FIFA 2010 World Cup.

Our last meeting was with John Dixon, CEO of draftFCB, a big Joburg HQ'd ad agency. The agency has come up with what we believe is a great idea - its 'Keep Flying' campaign, in terms of which it is seeking to extend the positive sentiment of the World Cup and avoid what some believe is an inevitable hangover and depression.

Well, while we're a little blue with the end of the football and the end, essentially, of Shine 2010, we aren't feeling at all depressed. South Africa put on probably the best ever World Cup. Security, safety, transport (apart from one glitch, at King Shaka), information and communication and broadcast technology, stadiums, crowd control, awesome football - it was all there and it all went off beautifully.

We're still feeling the love. We're still seeing the flags flying, on cars, in offices and in private homes. The wave of positivity which has swept through our country is far from gone.

Even as draftFCB's campaign is picked up by South Africa's big companies, we think it is the duty of all of us, as patriotic citizens, to do our little bit to keep the flag flying. We've just celebrated Nelson Mandela's birthday, where we were all encouraged to spend 67 minutes in making the world a better place. We can do that every day, without even consciously spending that time. To reiterate a previous blog post, we should all try to be the change we see in the world (thanks Mahatma Gandhi). That means the little things, anything from obeying the traffic laws and bylaws to being good to one another. Try, for example, greeting the person who serves you at a tollbooth with a smile and a friendly word: you will be amazed at the difference it makes.

The World Cup has come and gone, but the real effect really should just be starting. We still face enormous problems as a country and a nation. But we have shown the world, and perhaps more importantly, we have shown ourselves what we are capable of. We did it by pulling together as a nation, not by bickering and tugging in every direction but that which matters.

Our World Cup should create a legacy. The responsibility for that legacy is not that of draftFCB, the big companies, FIFA, government - it is the responsibility of each and every one of us who can  stand up and say with pride:

I am a South African.