Today marks the very last blog post for the Shine 2010 project. As I write this, I think back on the awesome, diverse, enthusiastic, dedicated and positive South Africans who we have had the privilege of meeting through the FIFA 2010 World Cup. Our last...

Coached by none other than Zakumi and the South African Tourism Diski Dancers, thousands of FNB staff gathered at FNB Bank City to learn the moves to the 2010 World Cup Diski Dance. Shine 2010 was there  was there to pick up the vibe and discover that it’s not as hard as it looks.

 

As Shine 2010 winds up at the end of what has been a revealing and rewarding experience, tracking the positive energy around the FIFA World Cup 2010 South Africa, we came across someone who, like us, believes that the end of the tournament is the start of a new dawn. That person is John Dixon, CEO of top ad agency draftFCB; with the launch of its ‘Keep Flying’ campaign, the agency is seeking to sustain the positive energy and contribute to building a better South Africa. Listen to hear more about how you can be a force for change.