Shine 2010 offers a place for South Africans to congregate, learn and communicate
in the months leading to the FIFA World Cup™. Shine 2010 is a First National Bank
(FNB) initiative. As the date fast approaches more South Africans are seeking out
information about this event, but are confused and discouraged by the huge gaps
between the perceptions and realities of their country. Shine 2010 hopes to change
that.
Here, soccer fans and concerned citizens of South Africa can find news, opinions
and information about the event from people who want it to succeed. This certainly
does not mean a free ride for the organizers of the event, but rather recognition
that we are all stakeholders in South Africa’s finest moment.
Apart from news and views the website features regular podcast interviews, and links
to useful FIFA World Cup™ and South Africa related sites. It also gives roving citizen
reporters the opportunity to report on their own impressions of FIFA World Cup™
progress, and to spark constructive conversations in this lively community.
Shine 2010 is the 2010 FIFA World Cup™ resource that South Africa deserves. We believe
that confidence in South Africa only needs a home. Here, at Shine 2010, South Africans
will find the true soul of their country; a bubbling mix of hope, passion and belief.
When the time comes the world must be overwhelmed by this shining African nation.
Ours will be the best 2010 FIFA World Cup™ ever. Anything else would be selling
South Africa short.
How to become involved:
Sign up for our Shine 2010 weekly newsletter and keep up to date with the latest
news and opinions. Join the conversation through the Shine 2010 blog and check out
the latest FNB Roving Reporter interviews.
Help shape the good news. If you have any suggestions or contributions for the Shine 2010 team please send a mail to Christopher.onderstall@fleishman.co.za