Press release

Index

• FNB switches on to help South Africa Shine in 2010
• Recent Coverage
• Video Quotes
• Recent photos
• Shine 2010 Tags
• Contact Details
• Podcasts
• Text Quotes

FNB switches on to help South Africa Shine in 2010

• FNB launches Shine 2010
• Online social networking platform focussing on 2010 good news
• First South African corporate to create roving reporter video interviews
• Online community outreach includes: Podcasts, Facebook, YouTube and Flickr

July 2, 2008 - FNB has launched Shine 2010, an online social networking platform which offers a place for South Africans to congregate, learn and communicate in the run-up to the 2010 FIFA World CupTM.

Shine 2010 will serve as the first port of call for 2010 good news, offering insights into the critical infrastructure projects and serving as an outlet for the positive stories that aren't currently being told.

Apart from providing news and feature articles, Shine 2010 leverages the power of online media to offer interactive and engaging content. This approach ensures that the community can consume the good news according to their own preferences. These include a blog, regular podcast interviews, a Facebook page, a YouTube channel and the FNB Roving Reporters interviews. The FNB Roving Reporters - a first for a South African corporate - will serve as citizen reporters, hitting the streets to source video interviews with key influencers, whilst also polling public perception ahead of 2010.

Shine 2010 is yet another one of FNB's digital initiatives and follows the launch of FNBTV in early June 2008. Furthermore, the bank continues to engage in social media with MXit and FNB Facebook employee groups.

This is not the first time FNB has been first to market with digital outreach. In 2003, FNB was the first bank to offer an SMS notification service, inContact and currently alerts more than 5 million subscribed customers of activity on their accounts. FNB also recently launched cellphone banking for businesses, another first in South Africa.

Recent Coverage

• SA Good News
• Bizcommunity
• Modernoptimist
• The Media Online
• Paul Jacobson
• Marketingmix

Video Quotes

Danny Jordaan, Local Organising Committee CEO Discussing negative public sentiment and the role of the media in the build up to 2010			FNB Brand Director, Derek Carstens Commenting on public sentiment around the winning bid announcement and FNB's role in terms of 2010
FNB Brand Director, Derek Carstens The need for good news in the build up to 2010			FNB Brand Director, Derek Carstens Recalls an example of the importance of the media in helping to shape perceptions

Recent photos

Shine 2010 Tags

Contact Details

For more information, please contact:
Casey Monteiro
FH Digital
Direct: +27 11 548 2011
Skype: casey.monteiro
IM: casey.monteiro@gmail.com
casey.monteiro@fleishman.co.za
www.fleishman.com

Podcasts

Shine 2010 interviewed FNB Brand Director, Derek Carstens, to get an insight into FNB's love affair with the beautiful game over the years, culminating with the bank's involvement with the FIFA World Cup.

Podcast available here

Text Quotes

"FNB is a progressive bank and we are embracing digital media in a unique way for a financial services company." FNB Brand Director, Derek Carstens.

"FNB is a true National Supporter of the 2010 FIFA World Cup^TM, and is supportive of efforts to ensure that the tournament is inclusive for South Africans and Africans. In keeping with technology trends, we have created a platform to give the growing online community the opportunity to share in the 2010 experience, using the power of the Internet to spread the good news about what will be Africa's greatest event yet." FNB Brand Director, Derek Carstens.
"When the time comes, the world must be overwhelmed by this shining African nation. Ours will be the best FIFA World Cup^TM ever. Anything else would be selling South Africa short." FNB Brand Director, Derek Carstens.