Podcasts

As Shine 2010 winds up at the end of what has been a revealing and rewarding experience, tracking the positive energy around the FIFA World Cup 2010 South Africa, we came across someone who, like us, believes that the end of the tournament is the start of a new dawn. That person is John Dixon, CEO of top ad agency draftFCB; with the launch of its ‘Keep Flying’ campaign, the agency is seeking to sustain the positive energy and contribute to building a better South Africa. Listen to hear more about how you can be a force for change.

All is not lost; FIFA is putting on Fan Fest zones in ten cities around the country so you can get in on the atmosphere and excitement of the world’s biggest sporting event. Best of all – it won’t cost you a cent to participate. Shine 2010 met with Matthew Brownell, FIFA Fan Fest project manager, to find out more…

For more information on the FIFA Fan Fests download the information pack here

The people, of course! Creative agency PenQuin put together an intriguing campaign for the City of Joburg which helps all of us here to remember what it is about our city that makes it unique and special. And the answer is – YOU. Assuming you live in Joburg, of course. Shine 2010 met with the minds behind the idea, Guy Orsmond and Stephan du Toit, to find out more.

Click here to watch the You Make Joburg Great video

What are the legal implications of the World Cup? Can you advertise around it? What about your constitutional rights? These are some questions which have come to the fore, especially of late with the advertising campaign by Kulula, which was ruled inappropriate. Shine 2010 meets with Darren Willans, a director at Werksmans Attorneys, to find out more…

Shine 2010 was among the first group of Johannesburg’s public to ride the Gautrain – and impressed we certainly were. We also took the opportunity to interview Erool Braithwaite, marketing executive of the Bombela Consortium, the chaps who are putting it all together just ahead of the 2010 World Cup.

So you reckon you’re going to land a pot of gold when 2010 tourists get here by letting out your house? It’s not as simple as it sounds and doing it right may require some professional assistance. Shine2010 chats with Guest Alert and 2010 Property Rentals to get an idea of what you’re in for, how you should go about it and how to avoid being left with a trashed house.

Check here for more information on these entrepreneurial companies:
•    Guest Alert
•    2010 Property Rentals

It’s a touchy issue and one with which not everyone is comfortable. Regardless of your views, however, prostitution is a grim reality in South Africa just as it is everywhere around the world. Along with the joys of the 2010 World Cup Tournament comes the potential for an influx of trade for sex workers – and the even darker side of sex work, including human trafficking. Shine 2010 gets to grips with some of the issues with Marlise Richter, a lecturer at the Steve Biko Centre for Bioethics and Jo-Ann Downs of the African Christian Democratic Party.

Today, Shine 2010 meets with Dr. Nikolaus Eberl, a brand expert who has published several books on how Germany successfully changed global perceptions of its country and people through the World Cup 2006. Dr. Nick believes South Africa has a unique opportunity to achieve a similar transformation of perceptions – not just for our country, but for the continent as a whole.

What effect does the 2010 World Cup have for the average South African? That’s a question which is hard to pin down. However, in meeting with Vivienne Schultz of Amajobjob, Shine 2010 discovers that it brings hope and the promise of increased markets for innovative products which aim to lift South Africans out of poverty.

Road safety’s something we should all be concerned about – it is a major killer in our country. With the World Cup on its way, Shine2010 meets with Johan Jonck, founder of www.arrivealive.co.za and road safety advocate (he’s an advocate in the legal sense, too) to find out more about our roads and the risks of millions of foreign visitors on them.